The Coca-Cola Company in Kenya has partnered with Thika Road Mall. This is in an attempt to boost businesses within the mall and bring Christmas cheers to customers. This is as it slowly gets back to its feet following the COVID-19 pandemic. The pandemic also led to closures of some businesses within the mall.
The partnership expects to help invigorate and enhance customers shopping experience. The Mall is currently operating at a 25 percent loss.
“The last 9 months it has been tough for our businesses to follow the ongoing pandemic. The pandemic has affected most businesses in the mall. The partnership with The Coca-Cola company is part of our strategy to bring energy back to the businesses. Furthermore, this will go a long way in ensuring that we attract customers back to the mall. We are implementing all health guidelines to ensure that our customers have a worry-free and fun shopping experience” said Mr. Anand Garikipati, CEO of TRM.
The Coca-Cola Company will be carrying out experiential activities. This will see a five-week tour of the iconic fairy-lit Coca-Cola trucks from 11 December. The trucks will also visit several retailers and city centers across the country sampling product and providing products at discounted rates. This is the spirit of boosting businesses and rewarding their consumers.
Read Also: Horticultural Rise
“Coca-Cola has a rich heritage in creating fantastic Christmas campaigns that create anticipation and reward. This year, we’re delivering exciting new executions to our consumers around the country. This is with the aim of bringing a little slice of Christmas happiness to our consumers. This is as they celebrate the little joys in their lives even in the midst of the pandemic. Also we will work with our traders to ensure a boost in their business” said Evanson Ndung’u, Coca-Cola Marketing Manager.
Aim Of The Company.
Over the last few months Coca-Cola has been focusing on extending support to the local economies. And micro-small businesses across the country to recover and reopen after the COVID-19 impact on the economy that saw most of them lose revenue and close.
The support is targeting 18,000 trade outlets across the country who will receive personal protective equipment including masks and face shields, handwashing jerrycans, sanitizers, and garden furniture to enable them to enforce the required social distancing. Also they will be provided with communication and awareness materials related to COVID-19 safety and precautions.
Speaking during the event, The Coca-Cola Beverages Africa, Sales, and Marketing Director Josphat Mwangi, said that the company is committed to supporting both big and small businesses
across the country. Also he added that the company has already put aside a fund worth 125 million shillings in an “Open Like Never Before” initiative to support micro-retailers across the country.Follow us in social media: