Kenya Breweries Limited has paved the way for the revision of grain demand for farmers. This is after the easing of Covid-19 restrictions such as the reopening of on-trade outlets by the government. The company has doubled the volumes of sorghum and barley up to 20,000 tonnes each. The local source of sorghum and barley has revised its grain compared with the month of August during the lockdown.
1; The assurance of the company to the farmers.
Through East African Maltings Limited (EAML), KBL’s Contract Farming Program has thousands of farmworkers across the country. The company is reminding the registered farmers to plant and new ones. This to express interest to join the contract farming program. That will assure them of a market and pre-agreed prices for their produce. Which is in higher demand for the company.
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2; The demand upwards supply of the company.
‘’The restrictions during the lockdown due to Covid-19, depressed our sales. And in turn, caused us to reduce our grain demand. However, we honored all the contracts for the financial year 2019/2020. For Purchasing approx of barley, sorghum and paid all the farmers. We also promised to review our grain demand upwards. Once the trade reopened warranting a greater supply from farmers. As the demand for our beer grows.” Said Eric Kiniti, EABL Group Corporate Relations Director. “Our local sourcing program is a crucial business priority for us. This because it enables us to grow value together with the farmers in Kenya. We are currently working with over 47,000 farmers across Kenya who earned over Sh2 Billion last year”, he added.
The company is also encouraging persons with Disabilities not to shy away from joining the program.Follow us in social media: